Well, that sucks; Apple’s EV car will not come to fruition. After almost a decade of consumer anticipation, speculation, and rumors, as reported by Bloomberg, Apple has officially scrapped its ambitious electric car project. Internally known as "Project Titan,” Apple aimed to produce luxurious, self-driving electric vehicles rivaling the likes of Tesla, Lucid, and other established EV car manufacturers. However, branding an EV car proved to be very challenging for Apple.
